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Since
our Private Label introduction of Crisp Rice in 1983, Weetabix has
grown to 35 standard R-T-E products from four major manufacturing
facilities. Today, Weetabix is one of the world’s largest cereal
companies supplying private label cereals as well as branded products
and ingredients. Current production facilities encompass over one
million square feet, delivering product which meets or exceeds the
national brand lead Our US Division in Clinton, Massachusetts, specializes in traditionally cooked product. A recent expansion now enables us to offer a full line of gun-puffed cereals. These capabilities, coupled with extrusion and shredding technology at our facility in Canada, put Weetabix at the forefront of private labeling with manufacturing expertise in virtually every R-T-E cereal category. As part of the Weetabix family since 1985, Barbara’s Bakery provides great tasting natural cereal bars. These bars are developed using only wholesome ingredients. No preservatives, artificial ingredients, hydrogenated oils or refined white sugar are ever used in Barbara’s recipes. To keep pace with increasing opportunities in the whole foods market, Barbara’s has recently expanded to a new 50,000 square foot plant where we continue to innovate using organic ingredients (GMO-free whenever possible) to create enrobed, granola, power and cereal bars that taste great naturally. While each of these facilities offers a different specialty, quality is the tie that binds. Every Weetabix product is manufactured to the most stringent QA/QC specifications with outstanding product development and customer support. We pride ourselves in the ability to duplicate brand leader products while offering upscale alternatives through coating technology, fiber enrichment or protein enhancement. From Toasted Oat Hoops to Wheat Squares. From Organic Raisin Bran to Marshmallow and Stars, Weetabix is the company to start with in Private Label Manufacturing.
Contact our Private Label Division.
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in quality and availability. 